Backups are not the hard part — restores are
Every host advertises backups. Almost nobody tests restores. For an agency holding client sites, the gap between the two is the difference between an incident and a catastrophe.
Every host advertises backups. Almost nobody tests restores. For an agency holding client sites, the gap between the two is the difference between an incident and a catastrophe.
Running ns1.youragency.com instead of your host’s nameservers looks professional and quietly improves client retention. It also has failure modes worth understanding before you switch.
Fifty sites, fifty DNS zones, hundreds of mailboxes — and one imagined catastrophe. A well-run migration is a checklist executed in a sensible order. Here is the checklist, and what to demand from the host receiving it.
Most deliverability problems are decided by infrastructure choices made long before anyone hits send. If your stack authenticates every domain by default, you can promise what competitors cannot — and charge for keeping it true.
Somewhere in your agency, a designer is moonlighting as a systems administrator. Here is what managed hosting should actually cover — and three questions that reveal whether yours covers any of it.